Tuesday, June 23, 2009
Speaking of tastings...
Maine Governor, John Baldacci, signed legislation on Monday which allows agency liquor stores to have up to 12 pre-planned tastings a year. This allows consumers the chance to sample different liquors before purchasing. Maine is, not surprisingly, the final New England state to pass such a law. It is limited to 1.5 ounces per person, but can be a great selling tool. Once, while lost in upstate New York or our way to a brewery tour, we turned around at a liquor store because it had a sign up that encouraged people to come in and try a variety of new flavored vodkas they were selling inside. Worked for us! We actually bought a bottle for that evening!
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I don't remember ever seeing a liquor tasting--wine tastings more often--but I can see the downside for the liquor store owner. A bunch of frat dudes show up, do a few quick shots, and are ready to head out to the bars. Allowing wine tastings on the other hand usually wont' have that effect, since small sips of wine won't really rev anyone up for the night on the town.
ReplyDeleteWhile I see your point, the idea is that it is only an ounce and a half, so not really enough to do much damage. The idea being to give people a chance to try new products as a sales tool.
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